General standard disclosures Con t e xt and Appr o ach Shar ed Gr o wth Ambition Gener al S tandar d Disclosur es Specific S tandar d Disclosur es KP MG Assur ance S ta t Bitty Foods emen Bitty Foods was part of the first cohort of the US Unreasonable t Impact programme. Bitty Foods is a San Francisco-based company that makes delicious, healthy snacks with cricket flour. The name might be Bitty, but their mission is huge – to help alleviate stress on the global food system by popularising edible insects as a sustainable protein source that conserves natural resources and can feed billions of people. Bitty’s mission and products have received accolades in publications including the New York Times, Fast Company and Vogue, and Bitty was named one of Entrepreneur magazine’s 100 Brilliant Companies. For more details about Unreasonable Impact, refer to page 14. home.barclays/annualreport Barclays PLC Environmental Social Governance Supplement 2016 • 18